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Defence First Videos

Build trust before your customer ever speaks to you.

When someone checks out your business, what do they find?

Before you spend money on outreach or ads, make sure your website and sales material actually work. Defence First Videos are designed to help your business pass the trust test when it matters most—when someone is deciding if you’re worth speaking to.

The most important video? A brand video for your website. It replaces confusion with clarity, and turns interest into action.

What Are Defence First Video assets?

These are the videos that sit in the background of your marketing and sales process, doing the hard work for you:

  • They make your business easier to understand

  • They make you feel more trustworthy

  • They remove friction from your sales process

When someone visits your site, reads a proposal, or checks your LinkedIn profile—these videos give them confidence.

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Systema Academy Founders Film

Want to see an example of a Brand Story Video? 
Here's Matt's story from the Systema Academy. 

What videos do you need for your website?

1: Brand Story Video

The foundation. A simple video that clearly shows what you do, how you help, and why it works.

2: Case Study Videos

Real clients. Real results. These videos overcome objections and prove your value.

3: Product or Sector Videos

Break down what you do. Ideal for services that are complex or hard to explain, or high value products you want to differentiate.

Why Message comes first

Most videos look good but say very little. That’s why I don’t start with the camera—I start with the message.

What’s stopping people from saying yes?

 What’s unclear, confusing, or misunderstood? We figure that out first. Then we build the video around it.

Because without the right message, even the best video won’t work.

★★★★★

"it has been the single most effective outreach I have done"

Mike Wilsher - Executive Foundation

brand story video exmaple

What should a brand video feel like? Here's Mike's Brand Story Video from the Executive Foundation.
The person you meet in the video is the person you meet in real life.

Brand Videos for Websites

A brand video for your website is short, clear, and built around your message. It sits on your homepage, about page, or service pages—wherever someone is looking for answers.

It helps people understand:

  • What you do

  • Who you help

  • Why they should trust you

And it does it faster than any paragraph of text ever could.

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Brand Stories Examples

Many companies have ESG goals they're working towards - this case study was designed to help show Herman Miller's commitment to creating a better place for people to work and a better world. Told by their customers.

What Is a Case Study Video?

A case study video uses a real client story to show how your service works in the real world. It’s not about praise—it’s about proof.

It helps future clients hear directly from someone like them who had a problem, chose your business, and got a result.

It’s especially powerful at overcoming objections like:

  • "Will this work for me?"

  • "Is this worth the money?"

  • "How is this different from other providers?"

Use case study videos on sales pages, in proposals, or during follow-up emails after a first call.

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Case Studies

Sector Video example

GNG group work across several sectors and wanted to be able to promote those services separately. This video was designed to get to the heart of their Sports Division and was helped by telling the story of one of their clients too.

What Is a Product/Sector Video?

Product or sector videos help people understand what you do, who it’s for, and why it matters—fast.

They’re perfect for businesses with multiple services or a technical offer that’s easy to get wrong.

These videos clarify your message, show your process, and help the viewer feel confident they’re in the right place.

Use them on individual service pages, in outbound email links, or to explain your offer in online proposals.

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Product / Sector Led Videos

★★★★★

I was not at all confident about the idea of being filmed but Tim's approach was amazing.
He really put me at ease and now I have a film I'm proud to share!"

Tracy Sullivan - Open Minds Mental Health