Capturing the Story Behind the Keyn Chair:
Creating a compelling product video involves more than just showcasing the item; it’s about telling the story behind it. For the Keyn chair, designed by Forpeople for Herman Miller, my role was to capture the essence of its design and the passion of its creators. This video aimed to dive deep into the motivations and innovations that make the Keyn chair unique, connecting viewers to the product on a personal level.
This challenge required us to convey the simplicity and functionality of the Keyn chair through thoughtful cinematography and genuine storytelling.
The video featured interviews with the designers from Forpeople, capturing their insights and excitement. They shared how the chair was conceived, from the initial exploded view of its components to the final product. These interviews were crucial in revealing the meticulous thought process behind each part: the base, cradle, shell, and pad.
One significant aspect highlighted in the video was the research showing how people naturally change their posture throughout the day. Traditional chairs often restrict movement, leading to discomfort. The Keyn chair was designed to accommodate these natural shifts, providing comfort and flexibility. My goal was to ensure these benefits were clearly communicated, making the viewer understand not just how the chair works, but why it matters.
The collaboration between Forpeople and Herman Miller was another key narrative thread the designers wanted to stress. By capturing the synergy and dedication of the teams involved, the video illustrated how combining creative and people-centered design leads to innovative products like the Keyn chair.
This project exemplifies how in-depth, natural interviews and focused storytelling can make a product’s story come alive. If you’re looking to connect with your audience through compelling product videos that dive into the core motivations behind your creations, let’s work together.
Transform your product’s story into a captivating narrative that resonates and inspires.
Contact us today to discover how we can help you create impactful videos that highlight the true essence of your products.